Driving sustainable packaging forward
Following 18 months of development and shelf-life testing, PolyFlex is set to launch in 2025, joining Coveris’ impressive portfolio of recyclable cheese packaging. This follows the success of MonoFlexBE, Coveris’ first-to-market packaging for grated cheese, already sold in leading UK retailers such as Tesco, Sainsbury’s, Asda, Co-op, and Iceland.
PolyFlex will enable customers to adopt a recyclable packaging solution for block cheese without any compromise on product quality or performance. This breakthrough enables customers to align with their recyclability goals while benefitting from a seamless transition to sustainable packaging. This packaging change is also expected to reduce costs ahead of forthcoming EPR (Extended Producer Responsibility) regulations compared to non-recyclable packaging.
Mark Robinson, Technical Director for BU Flexibles, expressed his pride at the achievement, saying: “Winning the Best New Concept Award at the UK Packaging Awards for our innovative PolyFlex packaging is a fantastic honour. It highlights our dedication to providing recyclable packaging solutions for cheese and reinforces our position as a leader in sustainable packaging. With PolyFlex, along with our grated cheese packaging, we now offer an even wider range front-of-store recyclable solutions.”