We believe packaging should be functional, minimise its environmental footprint, and be easy to deal with after use. The aim of the Pack Positive Centre® is to deliver packaging solutions in that sweet spot.

Pack Positive Centre

Delivering maximum consumer impact

Combining extensive experience and insight across paper and plastic materials, formats and end-uses; we create packaging that delivers maximum consumer impact, is sustainable in its design and materials, is as efficient as possible for the manufacturer and supply-chain, as well as providing functionality at end of life. 

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Located in Leeds UK, we focus on the three core areas of insight, design and education to provide a range of services from ideation through to pack creation and education:

We focus on the four key drivers of packaging sustainability, aesthetics, functionality and efficiency. 



Packaging should be functional, minimise its environmental footprint, and be easy to deal with after use. Our aim is to deliver packaging solutions in that sweet spot. 

By combining our extensive experience and insight across diverse materials, formats and supply chain needs; we create packaging that is aesthetically pleasing to ensure maximum consumer impact, sustainable in its design and materials, designed to be as efficient as possible for the manufacturer and supply chain as well as provide functionality to end use. 



Packaging exists to perform a functional role for the product, the user, and the supply-chain. Our inhouse team of creative and structural designers and engineers apply expert knowledge, insights and consumer testing to maximise packaging functionality, both during and at end of life. This may include pack size optimisation, ease of use, opening and disposal, and engagement and communication of necessary information.



Packaging efficiency is often considered too late on in the development process. By focussing on this at the design stage, we work with our customers to help minimise costs, maximise running speeds and reduce waste, storage, and distribution processes. The Pack Positive® Centre team support all efficiency requirements from full redesign of pack to value engineering projects to ensure packaging is optimised, every step of the way. 



Supporting our global vision of No Waste, we recognise sustainability as no longer just a design consideration, it is in fact the design process itself. Legislation, voluntary commitments and public pressure are working to drive major environmental changes in food and beverage packaging. Whether it is packaging reduction, recyclability, recycled or renewable material support you are seeking, the Pack Positive® Centre has onsite sustainability expertise to help you develop lower carbon packaging solutions that are better for today and tomorrow.



At the Pack Positive® Centre, we make sure that every pack is designed for ultimate consumer appeal and shelf-standout, whilst also ensuring the correct information and messaging is being communicated. With inhouse design expertise in colour, typography, visual attention, shape and photography, we create designs to differentiate your brand and to ensure they ‘pop’ on shelf and online. 

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Helping you make the right decision for your customers, our academic partnership with Leeds Beckett University’s The Retail Institute allows for qualitative and quantitative consumer testing.

The Retail Institute’s consumer research methods are applicable to multiple phases of the packaging design process. Their bespoke research design process helps to generate ideas for new products, identify consumer preferences, support the business case for a chosen format and help to test or validate a product prior to launching on the market. 

We favour mixed methods approaches that combine general market insights with individual customer perspectives and develop research designs that are specific to the needs of each client business. 

The following approaches work for different kinds of research objective and can be used in combination to ensure breadth and depth of insight:

  • In person interviews & focus groups
  • Online surveys 
  • Experimental methods & Kano testing 
  • Scoping studies