Coveris Wins Flexible Plastic Pack of the Year at UK Packaging Awards

Marking the hottest date in the UK packaging calendar, the UK Packaging Awards celebrates the very best in quality, innovation, sustainability and talent from across the industry. Gathering at London’s prestigious Grosvenor House on Tuesday 30th October, Coveris was this year shortlisted for a record eight entries across four different categories, culminating in an impressive win in the flexible packaging category.


Having fought off tough competition from the likes of FFP, Ultimate and Clifton Packaging, Coveris was crowned the winner of the Flexible Plastic Pack of the Year for its Freshlife® MAP avocado packs for both Tesco and Waitrose. Scientifically developed in partnership with fruit and vegetable supplier Greencell, the packs combine Coveris’ innovative modified atmosphere (MAP) film with Greencell’s patented UV technology to deliver at least +2 days shelf-life and a 25% quality improvement in ripe and ready-to-eat avocados. Significantly reducing instore waste, improving consumer satisfaction and product availability, the packs are a leading example of effective collaboration to achieve shared environmental goals.


Commenting on the win, Simon Buswell, Coveris Sales Director for Film said “we are extremely proud to have won this award, for this product and category in particular. Given the unprecedented media attention on plastics and the changes we have experienced as a business in the past year, this product is a fantastic demonstration of plastics doing a sustainable job to significantly reduce food waste and environmental impact, in line with our Pack Positive® strategy. It also demonstrates the importance of collaboration in delivering sustainable solutions and we would again like to thank Greencell for enabling us to work with them on this project to deliver what is now an award-winning product.”


Highly commended for their Fallen Acorn Session Range entry in the Label of the Year category, Coveris’ other shortlisted products included:


Best Concept Award: Plastic-Free Sandwich Skillet
Best Concept Award: RecyclaPEel™ Sandwich Skillet
Flexible Plastic Pack of the Year: Duralite™ FCP (Fixed Colour Palette)
Innovation of the Year: Avocado UV & MAP Technology
Label of the Year: Fallen Acorn Session Range *(Highly Commended)
Label of the Year: Twickenham Fine Ales – Starry Night
Label of the Year: Stormy Cape Wines


Find out more about all the winners at

Avocado UV & MAP Technology

Winners photo